veranstalter: Dr. Michael Erard
ansprechpartner: Christina Meuser
email: christina.meuser@romanistik.uni-freiburg.de
web:
institution: HPSL
language: Englisch
location institution: Freiburg
date_raw: 12. Juli 2018, 9:30 – 15:00 (15:00 -18:00)
date_sort: 12.07.2018, 00:00:00

For people communicating about science, metaphors can speed understanding, but they can also be traps. This master class will help you design a metaphor to communicate your work, learn how and where to deploy that metaphor, and avoid the pitfalls of culture and cognitive bias. For five years, Michael Erard was a senior researcher at the MacArthur Award-winning think tank, the FrameWorks Institute, based in Washington, DC, where he helped to design and test metaphors to explain new science and reframe social issues. He described his work here: https://aeon.co/essays/how-to-build-a-metaphor-to-change-people-s-minds

Der ausgebildete Linguist Michael Erard (M.A. in Linguistik und PhD in Englischer Linguistik und Rhetorik,Texas, Austin), arbeitet seit vielen Jahren als non-fiction Autor und als Journalist. Er erhielt mehrere Preise, z.B. für die Förderung der Linguistik in der Öffentlichkeit (Public Award by the Linguistic Society of America) oder aber für sein Buch über sprachtalentierte Menschen (Maine Literary Award for Non-Fiction). Er gründete das online Magazin “Schwa Fire”. Seine Artikel erschienen in The new York  Times, Schience, The Atlantic, New Scientist und vielen anderen Journalen und Zeitungen. 

program:

Thursday, July 12, 2018

The Metaphorical Scientist (Workshop)

9:30-11:00 Introduction to metaphors and communication

short break

11:15-12:45 What is a good metaphor and what is it good for?

LUNCH

13:45 – 15:00 Critiquing and making metaphors

 

15:15 – 18:15 Individual sessions